July 2026

Marketing has always been about influence. We create messages, images, videos, offers, and experiences designed to attract attention and encourage people to take action. But there is an important question that every marketer and business owner should eventually ask: Where does persuasion end and manipulation begin? For me, this question has gradually developed into what I call the Theory of...

Buying a property in Greece involves more than paying the agreed purchase price. Buyers must also calculate taxes, notary fees, Land Registry charges, legal checks, technical inspections and, in many cases, a real estate agent’s commission. Therefore, the cost of buying property in Greece is usually around 8% to 10% above the purchase price when all professional services are included. A simpler...